| |
SEARCH ENGINE OPTIMIZATION
(SEO)
According to Marketing Sherpa, 83% of users looking
to purchase a product online did a keyword search. Google and Yahoo
together cover the top 90% of all searches done online.
A B Web Designs' proven SEO strategy is designed
to increase the overall traffic to your website. The process involves
the following crucial steps to help ensure that your website ranks
high in search engine results.
-
The first step in SEO involves determining the keywords and
key phrases which form the core of the website. If the keyword
is used optimally, then, the search engine will rank the website
very high in search engine results page (SERP).
-
The second step is to optimize important HTML tags for these
keywords. Meta tags such as the title, keywords, description
and alt tags are very important from the search engine optimization
perspective.
-
The third step is to optimize the usage of the keywords and
key phrases in the content of the webpage. Optimally, the keyword
density should be between 2% to 5%.
Other Important Strategies
-
Domain Names And Files Names - It is very important to choose
domain names and file names which contain the keywords as far
as possible. According to some estimates, Google may even place
as much as 10-percent importance on domain names and filenames.
-
Back Links - A website should try to get as many back links
as possible. Back links are links to your website from other
websites.
-
XML Site Map - An xml site map is a list of all the urls on
a website. Thus , it allows you to inform search engines about
the URLs, on your website, that are available for crawling.
It also enables webmasters to include additional information
about each URL (when it was last updated; how often it changes;
how important it is in relation to other URLs in the site) so
that search engines can more intelligently crawl the site.
-
Robots Text File - Most search engines look for a robots.txt
file as soon their spiders or bots arrive on your site. Hence
a robots.txt file is a sort of invitation to explore the various
pages of your site.
New Strategy for SEO
-
Silos - Silo website design is theme based
website design rather than keyword based design. In such a website
design the aim is to create a web of links in the main body
of the text. For example, the home page will contain 4 sub topics
and there will be links going to each of the sub topic pages
through the content of the home page. Each of the sub topic
pages will contain more links which will go to different categories
of that sub topic. Once again all links will be contained within
the main content of that page. This way the way the whole website
will be linked and form a sort of web.
WEB ANALYTICS
Once SEO is done the next step is to provide an
environment where the customer will stay on the site and make a
purchase. Retaining the customer on a website and also ensuring
that he returns is of utmost importance. A web analytics tool is
useful in determining and understanding the needs of an online customer.
Web analytics is a needed marketing tool for optimizing an ecommerce
business and meeting the goal of attracting and retaining a customer
as well as converting his visit into a sale. This technology can
monitor the site visitors from the point of arrival on a website
to the time they finally make a purchase. To be meaningful, an analytics
tool needs to produce statistics and reports on:
- Tracking visitor behavior and navigation
- Site search results analysis
- Identifying the most frequently searched keywords
- Site features and pages most favored as well as those least
visited
- Click-throughs for links, like those placed in directory listings
- Visitor time-spend on the website
- Landing and exiting page statistics
There are a number of web analytics packages that
offer analysis and statistics for websites.. A B Web Designs recommends
Google
Analytics because the reports are compact and clear. The Google
Analytics tool is free and gives the following:
- A dashboard overview report of all categories
- Multiple formats, such as charts, map overlays, spreadsheets
- Detailed data and reports for each category
- Statistic details with percentages of tracked factors
- Filter by time (hour, day, week, month, or custom time period)
or region (city, state, country, continent)
- A conversion goal-tracking tool with monitoring and reporting
of targeted goals
TOP
|
|
